JAMES BARREDO

Managed a portfolio of key accounts across critical health advocacies (Early Patient Mobility, Community Health & Nutrition, Essential Newborn Care), achieving consistent growth in engagement and partnership value.

Cultivated and strengthened relationships with over 50 key hospitals and medical societies, expanding network reach and facilitating collaborative marketing initiatives.

Oversaw the strategic management of the company's digital ecosystem, including the website, social media platforms, and e-commerce, increasing online engagement by 25% and driving digital sales.

Directed engagement with key opinion leaders (KOLs) and international partners, developing co-marketing programs that amplified brand messaging and extended global reach.

Spearheaded the planning and execution of over 30 in-mall marketing activities annually, successfully increasing foot traffic by an average of 15% during promotional periods.

Coordinated monthly marketing initiatives with 100+ mall tenants, fostering collaborative promotions that boosted tenant sales by up to 20%.

Developed and managed community involvement programs and liaised with local government units (LGUs), enhancing corporate social responsibility and community goodwill.

Successfully launched and managed niche marketing events, including popular dog club and kids club activities, which attracted over 500 participants per event and generated significant media coverage.

Managed the end-to-end marketing for five key beauty and wellness brands, contributing to a 10% average increase in market share over two years.

Designed and implemented integrated retail promotions across online and offline channels, resulting in a 15% uplift in product sales during campaign periods.

Facilitated cross-functional collaboration with R&D, production, and engineering teams to conceptualize and launch three new market-responsive products, expanding the company's product line.