JAMES BARREDO
Brand Management Officer
8th Avenue, Grace Park, 1604, Caloocan City, PH.About
Highly accomplished Brand Management Officer with 8 years of progressive experience in the health & wellness sector, specializing in driving impactful B2B marketing campaigns and strategic product development. Proven ability to elevate brand presence, foster robust client and supplier relations, and lead successful brand activations, consistently delivering measurable growth and market penetration.
Work
Philippines
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Summary
Led brand and product marketing initiatives for key health & wellness accounts, driving strategic growth and market presence through comprehensive engagement and digital management.
Highlights
Managed a portfolio of key accounts across critical health advocacies (Early Patient Mobility, Community Health & Nutrition, Essential Newborn Care), achieving consistent growth in engagement and partnership value.
Cultivated and strengthened relationships with over 50 key hospitals and medical societies, expanding network reach and facilitating collaborative marketing initiatives.
Oversaw the strategic management of the company's digital ecosystem, including the website, social media platforms, and e-commerce, increasing online engagement by 25% and driving digital sales.
Directed engagement with key opinion leaders (KOLs) and international partners, developing co-marketing programs that amplified brand messaging and extended global reach.
Philippines
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Summary
Orchestrated comprehensive in-mall marketing campaigns and community engagement initiatives to enhance foot traffic and tenant success.
Highlights
Spearheaded the planning and execution of over 30 in-mall marketing activities annually, successfully increasing foot traffic by an average of 15% during promotional periods.
Coordinated monthly marketing initiatives with 100+ mall tenants, fostering collaborative promotions that boosted tenant sales by up to 20%.
Developed and managed community involvement programs and liaised with local government units (LGUs), enhancing corporate social responsibility and community goodwill.
Successfully launched and managed niche marketing events, including popular dog club and kids club activities, which attracted over 500 participants per event and generated significant media coverage.
Philippines
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Summary
Managed a portfolio of beauty and wellness brands, driving product development and executing retail promotions across diverse channels.
Highlights
Managed the end-to-end marketing for five key beauty and wellness brands, contributing to a 10% average increase in market share over two years.
Designed and implemented integrated retail promotions across online and offline channels, resulting in a 15% uplift in product sales during campaign periods.
Facilitated cross-functional collaboration with R&D, production, and engineering teams to conceptualize and launch three new market-responsive products, expanding the company's product line.
Skills
Marketing & Brand Management
B2B Marketing, Brand Development, Product Marketing, Brand Activations, Retail Promotions, Category Management, Digital Marketing, E-commerce Management, Social Media Strategy, Content Management, Local Marketing, Market Research.
Project & Account Management
Project Management, Account Management, Client Relations, Supplier Relations, Key Opinion Leader (KOL) Management, International Partnerships, Cross-functional Collaboration, Stakeholder Engagement, Event Execution.
Business Development & Strategy
Business Development, Strategic Planning, Market Penetration, Product Lifecycle Management, Community Relations, LGU Coordination, Sales Strategies.
References
Ms. Sharon Bartolome
Mall Manager - Shopwise Mall | 0928-514-6545
Ms. Kathleen Velasco
HR Manager, ADAMCO PH | 0961-692-2459